While I was brand design lead at Okcupid I...
2014-2016
Produced and designed the OkCupid data blog, rebooted their social media presence, and created a visual style that brought heart and soul (not cheese) to single humans.
Organization
OkCupid
Role
Brand Design
Art Direction
Interaction Design
Animation/Video
Illustration
Project Management
OkCupid:
1. VIDEO:
How OkCupid Gets You Dates
Christmas of 2015 was approaching, and the OkCupid app was about to be featured on the Android Play Store. We thought its listing page was looking a little lonely, so we decided make a video... in 5 days 😱.
I had a blast working on this with Thomaz Marcondez. We both co-wrote it, built the sets, shot the thing in my apartment, and finished post production in time for product launch.
Role
Art direction
Director
Paper Cutting
Set Design
Writing
Collaborators
Thomaz Marcondes
director/camera operator
Talita Zaragoza
Illustration/set design
Jake Zucker
post production
This was one of those projects that without creative trust from leadership, there's no way it could have been pulled off… especially not in 5 days.
Behind the scenes:Â Talita and Thomaz on set
2. Illustration:
Social Media Imagery
Working at OkCupid gave me a chance to get my hands dirty using things like ink, paper cutouts, and plastic toy puppies. Jumping across mediums and channels, these ended up being used for video, Instagram, Twitter, and our data blog.
Role
Art direction
Photography
Illustration
Writing
Collaborators
Kelly Cooper
writer
